|Next generation mobile phones look set to rival interactive TV and the PC as the medium of choice for online sports betting fans.|
As Jane Wakefield, writing for the BBC News online says, for the first time this year, punters betting on the Grand National (the World’s premier steeplechase horse race) were able to place bets with Wap-enabled Orange mobile phones, through the online betting site UKbetting.
According to ukbetting managing director Dave Annat, it proved popular with punters: 'It was a soft launch and people could only register via Orange's website,' said Annat.
'We had hundreds of registrations and most of the them placed a bet although not many of them won.'
Although phone betting is established in the UK, with both Bluesquare and Ladbrokes offering these services, this is the first time that it has been done by Wap.
Ukbetting and Orange will add other sports and information to their service in the run up to the World Cup.
'The World Cup is when we anticipate it really taking off,' said Mr Annat.
IDC analyst Paolo Pescatore believes that betting will be a a key driver of success for third generation mobile phones.
'Just imagine it, you can place a bet and then receive a reminder about the race and even see a clip of the final moment, all over your mobile,' he said.
According to analysts at the research firm Sportbusiness.com, by 2015 more than 80 per cent of the revenue accrued by online gambling, and gambling through interactive TV, will come from sports betting.