|ICEi organisers, Clarion, ATE have been reworking the floor plans to accommodate the influx of new exhibitors for the 2007 event.|
The Earls Court event is still two months away (23-25 January) and the redesign accompanies the news that Israel-based Playtech Software Ltd has staked its claim on the ICEi jackpot. The company confirmed its stand booking of 103.64 square metres (1,115sq.ft.): 14.5 per cent bigger than Boss Media’s record-breaking pitch and 48.3 per cent more expansive than its own presence in 2006.
Clarion ATE's Sales Executive, Jon Hales said, 'The uptake has been incredible this year. Suppliers have been booking much earlier and taking more space, so we are well on course to hit our target of 1,500sqm. (16,140sq.ft.).'
By the end of October, 36 companies from 16 jurisdictions had confirmed their ICEi presence, between them covering 1,220sqm (13,127sq.ft.) of the show floor.
Some of the biggest names in the industry including Chartwell Games, Gextech, Isle of Man Government, Microgaming Software Solutions and Net Entertainment have signed up for sizable show floor attractions.