|The National League of Poker (NLOP) has named Bluff Magazine as the official publication of its free-to-play nlop.com website.|
The agreement will provide vital marketing opportunities for both parties with Bluff Magazine gaining exposure through prominent placement across the nlop.com website and online tables, by providing tournament prizes, and as part of the NLOP awareness campaigns that award participants additional poker points.
“The face of poker has changed in the US,” explained Eric Morris, publisher and Co-president of Bluff Magazine. “Many US-based online players have recently been abandoned by offshore-based poker sites, and we were impressed with the subscriber growth and consumer adoption that NLOP has had in the US market. We are pleased to have Bluff named the official site publication.”
In return Bluff will advertise the NLOP through links on its web site, whilst also providing features on the Bluff radio programmes and via the ‘Bluff Recommends’ section of its home page.
Michael Clebnik COO of NLOP reflected, “We are excited to add Bluff Magazine to our roster of partners. The synergies between our audiences are self-evident, NLOP has over 65,000 registered poker players and Bluff is the clear category leader in online and print poker content.”