|BowmansPoker.com’s strategic expansion into the emerging Asian and Eastern European markets has taken a step forward as it announces the launch of its Russian and Chinese language websites.|
The move falls in line with current industry trends as online operators look for alternative markets outside of the US, with many anticipating significant future growth and marketing efforts in Eastern Europe and Asia. BowmansPoker.com already has a foothold in China with a sizeable customer base and through the introduction of the local language sites, it hopes to open doors to two of the world’s largest potential markets.
“By launching a local language site we’re giving existing players more value, while also encouraging new players from Chinese-speaking markets across Asia,” explained company head of poker, Ben Lukas.
The Russian language facility is also seen as another natural progression for Bowmans following the inception of a Poker Players Association in Ukraine and the launch of the bricks-and-mortar Bowmans Pokerclub in Lviv, Western Ukraine, which has full online facilities.
Customers from both of these markets will also be able to take advantage of BowmansPoker.com’s new partnership with global transfer system WebMoney which will provide customers with secure instant payment transfers. WebMoney, which is already established in China, has nearly 2.5 million registered users across 37 countries, and caters for both Russian and Ukrainian currencies.