|In light of the legislation changes in the USA, major companies in the online gaming industry shift their eyes over to Europe and the race is now on to develop the next big games that will grab that all important market share.|
Reinout HM te Brake, Marketing and Business Development Director from Spill Group sheds some light on the effects of these changes; 'Since the changes in the US, New Product Development is more important than ever before when attracting new players, new revenues and most importantly new profits!' Reinout is confirmed to speak at the New Product Development conference co-located with Bullet Business Europe 2006 (www.bulletbusiness.com)
Hundreds of new products are launched every year with the aim of boosting player numbers and profits, but not all succeed. So what makes for an effective new product development strategy? And what will determine the future of profitable new product development business?
Eberhard Duerrschmid CEO of Greentube and a speaker at Bullet Business Europe 2006 believes that the audience is key; “In a rapidly changing environment [for the gambling industry] it is more and more of an importance to generate games-content precisely fitted to the target group addressed”
A whole generation of gamers is out there and just waiting to be collected and sorted into the value-chains of entertainment setups that are prepared to specifically adopt to their needs” continues Eberhard.
John Parsonage, Internet Product Manager of Skybet adds: “The future of gaming product development lies within the operator’s ability to offer a thrilling and compelling gaming experience in a usable and entertaining format that is available at the player’s convenience. Central to this is the ability to utilise the convergence of technologies allowing players to use one account and play a multitude of products across numerous platforms.”
Reinout, Eberhard and John are just three of the gaming and gambling experts confirmed to speak at the first ever Gaming and Gambling New Product Development Conference, in London, on 6th December. This exclusive conference zones into the entire product development lifecycle and is a must attend for any operator who wants to develop a comprehensive portfolio, drive extra revenues and a gain a competitive edge in an increasingly crowded gaming and gambling market.
Full information is available at www.bulletbusiness.com/product
This conference is co-located with Bullet Business Europe 2006 which confirms over 80+ speakers from the gaming, gambling and casino market. Full information is available at www.bulletbusiness.com
Bullet Business is owned and operated by FC Group [First Conferences Ltd] a UK based publisher, events organiser and marketing company. Operating internationally in multiple vertical industries the company is known for its high-level summits and industry news services.
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