|CryptoLogic Inc, one of the leading software developers to the global internet gaming and poker industry, has announced that its wholly-owned subsidiary, WagerLogic Limited, is negotiating a renewal contract with the UK betting and gaming group, William Hill.|
The two companies have agreed in principle to an extension to their existing contracts to build on a productive seven-year relationship. In addition, William Hill has launched a new suite of twenty-four CryptoLogic-developed non-download games on its online casino site, William Hill Casino.
Lewis Rose, President and Chief Executive Officer of CryptoLogic Inc explained, 'We have an excellent relationship with William Hill and look forward to even more success both through a new contract later this year and the new business opportunities that this exciting suite of non-downloadable games represents.'
The news will come as welcome relief for CryptoLogic after its recent high-profile loss of the Betfair Poker partnership, following Betfair's decision to bring in its own poker software.
Despite that setback, CryptoLogic now offers over 60 non-download games to complement the its suite of over 200 downloadable games, which according to Peter Nolan, Group Director of Remote Channels at William Hill, was a key factor in negotiations.
'CryptoLogic's continuous flow of innovative games is one of the major reasons we have worked together for over seven years. Non-download games are great tools to attract new players, keep casual players involved, and to cross-sell downloadable casino games, which offer an even richer entertainment experience.'
Discussions on the three-year extension are expected to be finalised in December.