Withdraws Advertising from US Market
By James Mc Entertainment has announced that it plans to cease all of its US facing gaming-related advertising, mostly for its free-play and educational site,

The extensive advertising pullback is thought to include television, radio, magazine and newspapers in the US as the company focuses its efforts on the European and Asian markets in line with its strategic long-term business objectives.

The digital entertainment firm, which has become renowned for its television production, music distribution and other digital entertainment properties, will continue to advertise its other digital entertainment products, including television, music and publishing, in North America and markets around the world. Founder, Calvin Ayre, claimed that the recent Unlawful Internet Gambling Enforcement Act passed by Congress in October was a reason behind the decision.

'Though the online gaming environment in the US seems to be headed down a path toward eventual regulation, the current climate calls for even more focus of our gaming-related advertising dollars into markets that face Europe and Asia,' he said. 'We couldn't be better positioned to build upon our current success and growth and to continue our aggressive push toward international expansion into markets such as Europe and Asia.'

The announcement follows the relocation of the company’s global head office and gaming operations from Costa Rica to Antigua. The move was initiated on the acquisition of Betcorp's international infrastructure in mid-November. Entertainment will maintain offices in Costa Rica for data entry operations as well as its charity foundation and some of its television production division.

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