|WPT Enterprises, Inc has announced that it has signed a multi-year agreement with PartyGaming Plc, owner of PartyPoker.com, to provide international television sponsorship of the WORLD POKER TOUR® (WPT) and Professional Poker Tour™ (PPT).|
The agreement, which covers shows produced under WPT Seasons 4, 5 and 6 and PPT Seasons 1, 2, and 3, is in place to help solidify and expand the international WPT brand through PartyGaming’s extensive marketing resources. Theses resources will provide new promotional opportunities for WPT’s online gaming site and worldpokertour.com, and will represent a new revenue stream for WPTE.
“We are pleased to be creating an alliance with a leading marketer such as PartyGaming,” reflected Steve Lipscomb, WPT Founder & Chief Executive Officer. “This deal represents a win-win for both parties. It aligns WPT and PartyGaming’s goals of expanding the international distribution of our programming and helps facilitate the growth of poker worldwide.”
PartyPoker.com is set to receive exclusive in-show branded exposure and association with one of the leading brands in televised poker. PartyGaming has also made certain commitments towards online satellites to tournaments and promoting the WPT Academy.