|Interactive Gaming Holdings Plc (IGH) the online sports betting and gaming operator, has announced that it has entered into a white label agreement with Global Tote to conduct betting transactions on sporting events.|
The agreement serves to further underline IGH’s commitment to the expansion of its operational services into the European market, following its avoidance of enterprise within the US market.
Commenting on the agreement, IGH Chief Executive John Heaton reflected, 'We are extremely pleased to have entered into this deal with the Global Tote. The agreement enables IGH to spread its service offerings to a wider range of markets whilst also strengthening the IGH brand with customers.'
'This is the third white label agreement that IGH has signed and will truly help move the Company further forward in the right strategic direction.'
The agreement will also allow IGH to capitalise upon the lucrative Spanish markets in Andalucía whilst continuing the development of its sportsbook product.
Stephen Evans, Chief Executive of Global Tote, said: 'We are delighted to be working with IGH on this project and are sure this will be the first of a number of joint initiatives we will undertake together.'