By Press Release
Companies seeking to enhance and gain revenues in the European and UK gaming market should be acting quickly to grow and improve their existing games offering with the help of a specialist European games provider.

As the U.S. Congress recently approved a bill effectively banning online gambling for U.S. citizens. This heavy blow has caused £5 billion to be wiped off the on-line gaming share price in the last three months with a staggering 10 million customers lost.

As the dust begins to settle many online companies are trying to recoup losses and identify additional markets to build turnover, this means that there has to be a focus on already rapidly growing geographic segment, like Europe, where there is an established market.

European countries such as the U.K. that take a more enlightened approach to online gambling regulations and prefer to regulate rather than prohibit, stand in a good position to gain additional revenue. The EU's gambling market is valued at about $70 billion and with countries like Britain, Italy and Belgium all opting to regulate Internet gambling, rather than outlaw it, it provides good opportunities for US companies to recover their losses. Recently, gaming regulators told EU members, including France and Austria, to stop discriminating against international bookmakers and casinos again giving the online gaming landscape an even playing field.

The industry is having to undergo a massive reorganisation after the US decided to close its online gambling, which had allowed them to coin huge revenues. The US was said by industry sources to account for at least half of the revenue earned by online gambling worldwide: online gaming was worth $12 billion worldwide with $6 billion of that from the US.

The European market is potentially huge and relatively unexploited and this now provides many online gambling companies with a clear strategy for growth to satisfy their shareholders.

The UK spend was £660 million in 2005 with 1.1 million online gaming customers. This is forecast to rise to spending of £1.6 billion in 2010 with 2.1 million customers.

Trying to conquer such markets can be very complicated. However, Dynamite Idea, a leading fixed odds games developer in the UK and Europe has both the knowledge and expertise to help and support any Gaming operators seeking a foothold in Europe. The company is represented in the European market with virtually every major player using their games. They work with all technical partners, and can provide a variety of games to fit with all platforms.

Dynamite Idea is an industry leader in terms of the number of games available on a variety of sites. They pride themselves on supplying customers with proven highly successful gaming content, as well as constantly adding to their portfolio of games with new concepts to keep the content fresh and unique.

With this in mind, to promote a stronger more aggressive online gambling campaign in the UK and Europe, Dynamite Idea’s proven market leading European focus can help to target UK and European markets. The company has a comprehensive understanding of the demands of games, which is essential for sports book and gaming site operators to develop compatible and adaptable applications.

Games can be deployed for any technical platform and the company is constantly developing unique, innovative and compelling games created specifically for the European market. Dynamite idea developed the exciting Triple Hi-Lo, which remains one of the most popular games in the market, and is currently live on many of the UK’s and Europe’s largest Fixed Odds gaming sites and is available in 27 different languages.

Simon Caddy, CEO of Dynamite Idea commented, “With the ban of online gambling in the US, companies will be looking towards Europe as a revenue source. We are ideally positioned with our established European experience to build on existing markets, as well as advising on the most suitable game for new market areas. We have a proven track record and a reputation for creativity and vision, we understand which concepts will attract the consumer and have the imagination and talents to put our ideas into practice as well as proven content in nearly every language”.

Dynamite Idea has hundreds of proven successful European and UK focused games, these games can be found on numerous different betting and gaming sites including TV channels and mobile phones.

Dynamite Idea offer a choice of games for every country tailored to client requirements that can help maximise revenues generated per user and can help migrate users across all products. From sports to casino to poker to Bingo, they are proven to increase site ‘stickiness’.

Consumers are demanding new and exciting content all the time from their games. They are becoming more discerning and don't want to play the same old games, therefore entertainment companies need to stay ahead of the market and differentiate their offerings from the competition.

Additionally, as the internet gaming landscape continues to evolve through even more widespread broadband adoption and familiarity with the web as a leisure medium, online gaming has never been so popular and will continue to grow. Online gaming companies who have lost their customer base in the US can tap into Europe and still make considerable revenue streams with the support of experienced game providers.

For further information about Dynamite Idea’s experience in the UK and Europe or for a European gaming opportunity pack please email info@dynamiteidea.com or

+44 (0)1420 520 220 or visit www.dynamiteidea.com


Notes to Editor:

Dynamite Idea was formed in 1995. They are the leading UK and European developer and supplier of unique, innovative online interactive betting games, based on of revenues, number of clients, blue-chip clients, games live and games soon to be live. The years of investment and depth of experience means Dynamite Idea have hundreds of live games being delivered to numerous locations, including websites, TV channels and all major mobile platforms, the games can be translated into 27 languages to broaden our clients reach and to boost revenues. Dynamite Idea knows the formula for successful games, why games are successful and understands the requirements of the different platforms.

The product range is successfully used by a wide range of UK and European blue-chip clients, they have developed strong relationships with; Ladbrokes; William Hill; Bwin; Blue Square; SkyBet TV; SkyBet Internet; Victor Chandler; Totesport; Bet24; Bet Fred; Bet Direct; Vernon's and many more.

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