Gala Follow the Red Brick Road
By James Mc
It is understood that the agency Red Brick Road has been awarded the Gala Coral advertising account, after impressing the gaming company in its initial first-round meeting.

The deal is thought to be worth around £8 million and will see the agency working across Gala’s entire business set up, spanning its Gala Online Gaming brand as well as Gala Bingo, Gala Casinos and Eurobet. The account will also include strategic work to be overseen by Red Brick Road strategy director David Hackworthy.

It is the second time that Gala has reviewed its advertising in 12 months and follows a number of changes at the company since its acquisition of Coral Eurobet for £2.18 billion in October last year.

The appointment will not affect the £7 million direct marketing account held by Tequila, or MediaVest Manchester’s handling of the media planning and buying.

It is also understood that the company is keen to expand through further acquisitions. Earlier this year, it made a £325m bid for 540 betting shops owned by Tote, and is regularly linked with its acquisition.

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