|Mobile phone gambling specialist Probability Plc has announced the launch of its Affiliate Programme to web and Wap site owners, in an effort to drive more traffic to its award winning mobile service.|
The programme will allow web and Wap site owners to earn additional revenues by referring their users to Probability’s ‘Lady Luck’s’ mobile service, which offers slots, Bingo, Roulette and other cash games for over 18’s, and is compatible with most phones on all networks.
The programme will be looking to take advantage of the growing mobile gaming sector which is expected to be valued at $16.5 billion by 2011 according to Juniper Research.
Probability Plc has already attracted over 170,000 UK based mobile players who are currently winning over £1million a month playing with stakes as low as 10 pence a time. One recent winner took home £25,000 on the “Union Jackpot” slot machine.
Chris Simpson, Commercial Director at Probability Plc explained, “As with the web, the mobile gambling industry is driving the uptake of cooperative marketing initiatives such as affiliate programmes.”
”We are the first to be offering this kind of service simultaneously in a web and Wap environment and as such, offering potential partners clear financial benefits and a simple route to the lucrative mobile gaming market.”