|Youbet.com the live event and wagering company, yesterday announced a one-year co-marketing advertising agreement with Churchill Downs Incorporated. Among other things, Youbet.com is an official online wagering platform of the Kentucky Derby. |
The 128th Kentucky Derby is scheduled for Saturday, May 4, 2002, at Churchill Downs in Louisville, Ky. Recognized worldwide as a premier horse racing event, this first leg of the Visa Triple Crown Challenge attracts approximately 150,000 attendees each year and more than 20 million television viewers and radio listeners.
'In line with management's focus on strategic marketing development, we are very excited to have expanded our relationship with Churchill Downs Incorporated,' stated David Marshall, Chairman and Chief Executive Officer of Youbet.com. 'Through this agreement, we will seek to capture new subscribers in key markets while reinforcing the Youbet brand name in some of the most well-attended horse racing venues in the nation. Moreover, we believe this type of continuous joint marketing benefits not only Youbet.com and Churchill Downs, but elevates visibility for the horse racing industry as a whole.'
Through its strategic relationship with Churchill Downs, (CDI,) Youbet.com will participate in several direct mail programs to Churchill Downs customers. It will also place key graphic links on the Web sites of Churchill Downs (www.churchilldowns.com) and the official Web site of the Kentucky Derby (www.kentuckyderby.com). There will also be ads at other CDI racetracks, including Hollywood Park and Arlington Park. The co-marketing agreement also provides for daily 30-second Youbet Network commercials on Churchill Downs Simulcast Network, which delivers the Churchill Downs race signal to approximately 1,000 nationwide simulcast outlets. The parties also plan print advertising in official race programs at Churchill Downs racetracks.
'Churchill Downs Incorporated is pleased to work with Youbet.com in this unique marketing initiative,' said John R. Long, CDI's executive vice president and chief operating officer. 'Youbet.com is regarded as an industry leader in Internet account-wagering systems due to its rich technology and user-friendly system features. Consequently, Youbet.com is well-suited to be an official online wagering platform for Churchill Downs and the Kentucky Derby.'
In the United States, Youbet.com provides network members with the ability to watch and, in most states, the ability to wager on a wide selection of coast-to-coast thoroughbred and harness horse races via its exclusive closed-loop network. Members have 24-hour access to the Youbet Network's features including live racing from a choice of over 80 racetracks representing all major racetracks, in the U.S., Canada and Australia such as Churchill Downs, Hollywood Park, Arlington, Pimlico, Oaklawn, Del Mar, Belmont Park, Aqueduct, Saratoga, Santa Anita Park, Gulfstream Park, Golden Gate Fields. Other Network features include commingled track pools, live audio/video, up-to-the minute track information, real time wagering information and value-added handicapping products. Youbet Network customers enjoy live coverage from and wagering accessibility to all major racetracks in 40 states, representing virtually 100% of major horse racing content.
Churchill Downs Incorporated, headquartered in Louisville, Ky., owns and operates world-renowned horse racing venues throughout the United States. The Company's racetracks in California, Florida, Illinois, Indiana and Kentucky host 112 graded-stakes events and many of North America's most prestigious races, including the Kentucky Derby and Kentucky Oaks, Hollywood Gold Cup and Arlington Million.
CDI also owns off-track betting facilities and has interests in various television production, telecommunications and racing services companies that support CDI's network of simulcasting and racing operations. CDI trades on the Nasdaq National Market under the symbol CHDN.