BSkyB to Acquire 365 Media
By James Mc
MEDIA BSkyB is reportedly in advanced talks with online gaming and sports company 365 Media over a potential £94 million takeover, as the satellite broadcaster looks to broaden its services.

BSkyB, which is 39.1 percent owned by News Corporation, parent company of The Times, is prepared to offer 68p a share which equates to a premium of just 4p to last night’s share price, but a 22.5 percent premium to the 55½p the stock was trading at when news of takeover approaches first emerged in October.

365 Media Group, which was previously called ukbetting, operates gambling and sports websites, including the Ritz Club Casino and football365, and reaches a population of over 9 million web users a month.

The company has also ceased all trading with the US market as a result of the Unlawful Internet Gambling Enforcement Act which has all but dissolved the capacity for online gaming in the US.

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