|Online casino software developer Playtech has announced a deal with leading Chinese gaming group, Sino Strategic Group (SSI). The move by Playtech would seem to be part of a broader iGaming industry refocus in response to recent legislative changes in the United States.|
As part of the deal, Playtech will provide SSI with online and gaming software for five years. Playtech also announced that the two firms will be the first major distributors and promoters in China of Texas Hold’Em, which represents a watershed moment for the game in the East.
Avigur Zmora, Chief Executive of Playtech, said, “This is a major development for both Playtech and SSI, bringing the Play for Real P2P tournament gaming experience to China at appropriately licensed gaming outlets for the first time.”
“This license agreement will further establish Playtech's presence in Asia and is in line with the company's ongoing strategy,” he continued. “Playtech is increasingly Asian-facing and this transaction is another milestone in further diversifying the geographical reach of the business and its customer base.”
Playtech shares were up 4.23 per cent to 234p on the London Stock Exchange following the deal.