|BSkyB is closing in on the purchase of 365 Media Group, owner of online gambling and sports websites, with almost 60 per cent of 365ís shareholders giving their approval for the deal.|
Initially, just 30 per cent of shareholders supported the deal, which saw BSkyB offering 68p a share for the company last month and equated to a £96 million cash offer. 365 Media Group owns and operates gambling websites such as online casino clubonthepark.com and totalbetcasino.co.uk. If the sale were to be agreed BSkyB would gain access to 365ís extensive network and to a web audience of over nine million users per month; an average of 60,000 extra betting and gaming customers.
The deal would significantly increase BSkyBís market share within the online entertainment sector.
An acceptance of the offer has been given an extended deadline of January 19th.