Parlay Entertainment Appoints Steve Cook as European MD
By James McKeown
Parlay Entertainment Inc, the world's leading supplier of Internet bingo solutions, has announced the appointment of Steve Cook as its new European Managing Director.

Peter Trinz, Senior Vice-President at Parlay welcomed Mr. Cook onboard by reflecting, “Steve brings 14 years of gaming experience to Parlay, along with great talent and skills both in sales and in business leadership in the high-tech gaming industry.”

“Drawing on his background, Steve will be central to setting up the company's European infrastructure whilst at the same time providing support for sales, marketing, operations and business strategy.”

Mr. Cook, who will be based full-time in the UK, brings to Parlay a wealth of iGaming experience, having most recently served as the European Managing Director of Tribeca Tables Europe Ltd since 2003, where he established Tribeca as one of the world's leading poker software providers.

As part of his new role at Parlay, Mr. Cook plans to focus on driving new business in addition to working closely with Parlay's existing London-based clients.

'I am excited about the opportunity to join the Parlay team,' said Mr. Cook. 'Parlay has an excellent track record as the global leader in the rapidly growing online bingo sector and I look forward to contributing to their strategic focus and aggressive growth strategy in Europe.'

Mr. Cook will join with the Parlay team when they exhibit at ICEi, at Earls Court, London, January 23 - 25. Mr. Cook can be contacted at

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