‘Big Brother’ Star, Shilpa, Tapped To Become Face Of APC
By staff
January 19, 2007 (London, UK) Asian Poker Classic, sponsored by MaharajahClub.com, are set to capitalise on Shilpa Shetty’s success on the UK’s Celebrity Big Brother (CBB) by inviting the actress and reality TV star to present the Asian Poker Classic, taking place in Goa, March 1-5 2007.

The hugely anticipated poker tournament is set to be the biggest ever staged in India – and Shetty’s new-found success on the small screen in the UK has made her the ideal face for the event.

Bollywood actress Shetty has shot to fame with her high profile role on Celebrity Big Brother in the past few weeks, with controversial activities in the house creating headlines and debate around the world. Her appearance on the show has made her a global star of the classiest proportions and therefore a perfect candidate to host the $1 million Asian Poker Classic, which is set to attract an international audience to Goa in early March.

Director of Events at APC, Minaxshi Shah, says: “We don’t yet know how much longer she’ll be in the Big Brother house but she’s already become the star of the series. We’ll be contacting her as soon as she comes out to ask if she’ll be involved in the Asian Poker Classic.”

Sachin Pawa, CEO of tournament sponsors Maharajah Gaming, says: “Shilpa has the perfect poker face along with strength under pressure, grace and class. She is already hugely popular in India and now has a strong following in the UK. She would be the ideal ambassador for the Asian Poker Classic.”

Arguments, fall-outs and claims of racial divides have provoked unprecedented coverage of Celebrity Big Brother, with Shetty widely admired for her dignity in handling a barrage of verbal attacks from other contestants. The 31-year-old actress goes head-to-head tonight (Friday) in an eviction battle with nemesis Jade Goody, with the film star odds-on favourite to win the public vote and stay in.

The Asian Poker Classic is the first major professional poker tournament to be held in India and will include players who have won $7,500 prize packages via satellite tournaments held at www.maharajahclub.com.

More than 200 players are expected to take part in the ground-breaking event, which will boast a $1 million prize pool. As well as a host of leading players, a number of Bollywood celebrities are expected to attend, led by MaharajahClub amabassador, Gulshan Grover.


For further information please contact:

Melissa Ross

Lyceum Media

+44 (0) 207 953 4026

+44 (0) 795 085 5887 (mobile)


About Asian Poker Classic (www.asianpokerclassic.com)

Asian Poker Classic is the first major professional poker tournament in India. APC will be held in Goa, India, March 1-5, 2007, with satellites beginning August 2006.

The APC tournament attracts professional players, celebrities and online players from all over the globe who hope to win the first-ever $1 MILLION guaranteed Asian Poker Classic. The Asian Poker Classic team will create a poker event which has never been experienced before and one that will bring players back year after year.

About Maharajah Club (www.maharajahclub.com)

Maharajah Club is a South Asian owned business operated by Maharajah Gaming and licensed by the Gaming Commission of Curacao, Netherlands Antilles. Maharajah Club is focused on keeping up to date with the latest casino games and promotions, Bollywood excitement and sports celebs, but more importantly, has underpinned its long-term development around responsible gaming.

MaharajahClub.com is dedicated to making the gaming experience as exciting and rewarding as possible for the South East Asian communities.

MaharajahClub.com is powered by the publicly traded software provider Boss Media AB, one of the world’s leading creators of innovative e-gaming software and solutions

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