|Casino advertisements on the giant search engine Google could be a thing of the past following a decision by Google HQ currently being reported in marketing media. |
The reason behind the decision is reportedly that Google and its rival Yahoo! have allegedly been warned off by the US Justice Department authorities for promoting gambling indirectly to an underage audience through advertising pop-ups.
The voluntary decision applies only to the United States in the case of Yahoo!, where Justice officials have been exercising a major crackdown on all aspects of Internet gambling. However, it is understood that Google plans to extend the ban globally.
The news follows hot on the heels of reports that the US Justice Department is to order banks in the UK to hand over information concerning their dealings with several online poker sites. It seems apparent that the Department of Justice is targeting online sites that trade their stock publicly on the London Stock Exchange, such as PartyGaming and 888 Holdings.