World’s Largest Online Gambling Study Published
By Jon Young
The first comprehensive picture of the 'average' online gambler has emerged from a huge new research project involving nearly 11,000 players from 96 countries.

The eCOGRA commissioned ‘eCOGRA Global Online Gambler Survey’, which was undertaken by the Betting and International Gaming Research Units at Nottingham Trent University, is the largest study to date into player behaviour and attitudes to the industry.

One of the most surprising findings to emerge is that although playing for money was an important part of the entertainment value, overall, players saw online gambling as more of a hobby than an enterprise to consciously improve their financial situation.

Among the findings, it was found that the average online poker player is likely to be male, aged 26-35, and averaging visits to more than six different poker sites in the preceding three months.

The average online casino player on the other hand is interestingly more likely to be female and be slightly older, in the 46-55 age bracket, and again having visited more than six casino sites in the three months preceding the survey.

Andrew Beveridge, CEO of eCOGRA commented in a press release, “These findings are a salutary reminder about the vast majority of players who enjoy this form of entertainment responsibly.”

Mr Beveridge continued, “This report provides invaluable information that will shape our approach for the next year as we continue to provide players with a ‘Gold Standard’ level of protection.”

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