|The first comprehensive picture of the 'average' online gambler has emerged from a huge new research project involving nearly 11,000 players from 96 countries. |
The ‘eCOGRA Global Online Gambler Survey’ commissioned by industry self-regulatory body eCOGRA, and undertaken by the Betting and International Gaming Research Units at Nottingham Trent University in England, is the largest study to date into player behaviour and attitudes to the industry.
One of the most surprising findings to emerge is that although playing for money was important in terms of making games entertaining, overall, the players saw online gambling as more of a hobby than an enterprise to consciously improve their financial position.
When online casino and poker players were asked why they gambled online, answers such as ‘to relax’, ‘for the entertainment and excitement’ or ‘to relieve boredom’, heavily outweighed the financial motivation so often linked with online casino and poker players.
Among the findings, it was determined that the average online poker player is likely to be male, aged 26-35, and is likely to have visited more than six different poker sites during the preceding three months.
The average online casino player on the other hand is interestingly more likely to be female and be slightly older, in the 46-55 age bracket, and again having visited more than six casino sites in the three months preceding the survey.
Andrew Beveridge, CEO of eCOGRA commented in a press release, “These findings are a salutary reminder about the vast majority of players who enjoy this form of entertainment responsibly.”
The findings also make happy reading for eCOGRA, as the majority of the participants vowed only to trust sites bearing the watchdog’s ‘Play it Safe’ seal of approval.
Mr Beveridge continued, “This report provides invaluable information that will shape our approach for the next year as we continue to provide players with a ‘Gold Standard’ level of protection.”