|Leading online casino and poker room 888.com has announced a 3-year joint partnership with Rileys, the UK’s leading chain of snooker and pool clubs.|
By Easter 2007, Riley’s, which owns 168 clubs throughout the UK, is aiming to host live poker tournaments running in around 100 of its clubs nationwide. The partnership between the two companies sees 888.com providing consultancy and support services for the Rileys Poker brand.
The Riley’s Poker brand will also have an enhanced profile thanks to the introduction of a new poker website; www.rileyspoker.com. Provided by 888.com, the site’s success will be boosted by 888.com’s wealth of knowledge on the online casino and poker industries.
Gigi Levy, CEO at 888.com commented, “This is a hugely exciting, unique and innovative partnership for 888.com. The co-operation between 888 and Rileys creates a unique customer offering and experience, unparalleled in the offline and online poker world, where customers are able to be part of a community of poker players that meet and play live poker both online and offline.”
The joint venture will also see the development of number of new ventures under the Rileys Poker brand including; poker leagues, regional events and a national poker tournament with a televised final.