|06 February 2007 (London, UK) – Lyceum set the bar early for iGaming parties in 2007 with the largest Fire & Ice in its six-year history. With the support of sponsors, software provider CryptoLogic and games developer NextGen Gaming, guests partied the night away consumed within a Studio 54 atmosphere at the sophisticated and trendy Glass Bar and Paper Club in Central London.|
Fire & Ice started six years ago when the then-fledgling online gaming industry had no parties or networking events to attend following the International Casino Expo in London. iGaming execs were not customers of the terrestrial casino suppliers, and so were left without invites as the terrestrial gaming industry painted the town red. Michael Caselli, a partner in Lyceum Media arranged an ad hoc get together for some friends in the industry, and Jodie Thind, partner at Lyceum Media, organized it from a 60 person party into the biggest party in iGaming with over 1,000 members of the industry in attendance.
Drag Queens, Playboy Bunnies, Go-Go Girls, Break Dancers and a Bevy of Beauties entertained the 1,000 guests into the early hours at the 70s glam disco themed Fire & Ice 2007. Esther Whitehead, Lyceum Media said, “We really wanted to add that WOW factor to Fire & Ice this year. Events are a natural progression for iGaming Public Relations firm Lyceum Media, who has used the party to highlight the capability of its Events Division - their motto - if you like the way we party – then we'll do one for you!”
In addition to the annual Fire & Ice party, Lyceum Media in conjunction with iGaming Business magazine throw socials in London and Vancouver throughout the year as a way for the industry to network.
Fire & Ice photos can be found online here: www.lyceummedia.com/events.
For more information or for sponsorship info on Fire&ICE 2008, please contact:
+44 (0) 207 953 4026
+44 (0) 207 953 4026
· CryptoLogic Inc. is a world leading, blue chip developer of Internet gaming software. The company is a long established publicly listed company with its common shares traded on the Toronto Stock Exchange (CRY), NASDAQ National Market (CRYP) and the Main Market of the London Stock Exchange (CRP). Its software has processed in excess of US$50 billion secure online gaming transactions. For information on CryptoLogic®, visit www.cryptologic.com.
· NextGen Gaming Pty Limited is the worlds leading independent designer and developer of high performance games for the global gaming market. The company was founded in late 1999 and during its six years in business has developed a library of over 300 games. Its product is live in both on-line and land-based jurisdictions such as the USA, Australia and the UK. Having pioneered the market for the independent development of bespoke games, its clients now include some of the world’s largest gaming operators. For a look at our products and further information please visit www.nextgengaming.com
· Lyceum Events is the leader in providing specific Events to the online gaming world. With extensive knowledge of the industry and our network of contacts, Lyceum is able to not only produce and manage events but also attract the ‘right’ guests and assist with maximizing your press coverage. http://www.lyceummedia.com/events/index.html
· Lyceum Media offers an end-to-end solution with public relations and media relations at the core. Lyceum Media is a media partner with its clients, helping them to develop more than effective campaigns and unique messages. Its full service approach is as suitable for companies in the “good idea” stage as it is for major corporations already established in the iGaming field. Any company looking to exploit their unique assets and maximize their potential in the iGaming sector must utilize this unique approach. www.lyceummedia.com
· Lyceum Publishing has been in the online and print publishing business since 1997 when it introduced OnlineCasinoNews.com to the Internet. Since then, Lyceum Publishing has become the largest supplier of information to gamblers on the Internet. Lyceum Publishing works with industry leading magazines iGaming Business, Bluff, Bluff Europe, CAP magazine and Gambling.com magazine.