|UK gambling giant William Hill is set to take its first steps into the online bingo arena.|
WilliamHillBingo.com will allow customers to play games with a variety of ticket prices, and also enables players to chat live online with friends around the clock.
Marketing firm Prego has been briefed to handle initial brand development of the product as well as ongoing offline communications. Working closely with William Hill’s internal web team, the agency will position the new operation within the William Hill online portfolio, ensuring the offline messages are delivered consistently online.
Tony Cawood, Head of Remote Marketing at William Hill, said, “It is important for us that we position bingo to best engage with the target audience and Prego showed a clear grasp of this requirement and worked with us to deliver. We were impressed with the agency's approach and in particular their translation of a clear understanding of Bingo play and players into great creative.”