Sportingbet Extends Boss Media Partnership
By staff
Sportingbet Plc has extended its partnership with Boss Media AB, one of the World’s leading suppliers of systems for digitally distributed gaming software. As part of a new three year casino and poker contract, Sportingbet will continue to use Boss software to power both its casino and poker offerings for its European based websites.

Andrew McIver, Sportingbet Group Chief Executive, said, “This deal combines all our poker players in one destination, maximising liquidity whilst reducing the complexity of running two separate poker operations. The addition of the Paradise Poker players to the Boss poker network will make the Boss network one of the largest in Europe.”

The extension will see the merger of both the Boss and Paradise Poker businesses to maximise yields from all players. The combination of the two poker businesses will provide some cost savings for the Sportingbet Group, however this could be offset by any loss of revenue that could occur as a result of migrating players from one platform to another.

The redundancy of the Group’s Paradise Poker software is also set to result in a further cost of approximately £55 million representing the write-off of the remaining carrying value of this asset and associated costs.

Johan Berg, Boss Media Chief Executive Officer reflected, “The partnership with Sportingbet is material to the success of Boss Media and is one very important reason that we are one of the leading providers of e-Gaming software. The strengthened partnership will enable the two companies to work together to bring second to none e-Gaming products to the market.”

 
 
 
 
 
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