|Leading chocolate manufacturer The Hershey Company has teamed up with Harrah’s License Company, an affiliate of multi-casino owner Harrah’s Entertainment, to offer consumers the chance to win “Sweet Seats” to the World Series of Poker Main Event.|
Harrah’s also gave the deal a further sugar coating by naming Hershey’s products the Official Chocolate of the 2007 World Series of Poker. Hershey will launch a unique consumer promotion presenting two “Sweet Seats” to the World Series of Poker Main Event along with secondary prizes including trips to Las Vegas.
The promotion is set to hit in-store displays from April through to June of 2007 US-wide.
Hershey will have the right to use the World Series of Poker name, logo, image and design in promotions in television, radio, print, Internet and other advertising, as well as on sales-collateral and on-pack materials, premiums and other promotions.