GemScope: First Personalised Mobile Scratch Card Launches
By staff
February 15, 2007 (Helsinki, Finland) – WinOne (www.winone.com), the Finnish supplier of money games for mobile internet, announced the release of the first personalised scratch card available on mobile phones.

The java-based scratch card, featuring a horoscope theme, comes in twelve versions, each matching an astrological sign. Moreover each sign is matched with a precious stone, hence its name - GemScope.

GemScope enables players to use phone keys to “scratch” their star sign and win money or prizes. The special feature of the game is that there is always a second stage providing a personalised horoscope, so that the player experience is different each time they play - whether they win or lose. Further personalised stages are also available - without buying a new ticket.

“With this type of game mobile players feel they are getting much more value,” commented Rufus Miles, WinOne VP of Business Development. “Of course they have the chance to win a big prize – but even if they lose, they still get personalised content. We think this is unique in the mobile money gaming market today.”

According to WinOne, GemScope is the first of a range of games to push its Mobile EnterGainment® concept to a whole new level. Mobile EnterGainment® is a new idea in mobile money gaming, offering a rich, personalised entertainment experience – as well as the chance to win money and prizes and interact with friends through powerful community features.

Rufus Miles said: “Mobile players around the world look for responsible gaming solutions, excitement, security - but above all varied entertainment. WinOne is able to offer all of this, and across both mobile and internet, if needed.” He added: “Over the next few months we shall be releasing several other games based on this idea, each one with more personalised content than the last.”

Underpinning GemScope, as with all WinOne’s games, is the EnterGainment® Gaming Platform. WinOne provides the platform and the gaming solution as a managed service, including distribution and handset recognition, hosting, back office operations and payment processing. Players will be able to use a single wallet and move seamlessly between mobile and internet if they wish.

Mobile gaming is set to increase dramatically over the next few years and is expected to generate revenues of more than £12bn by 2009 (Juniper Research). However, although some gaming operators are already experimenting with limited mobile applications, none has so far set up a full-service mobile gaming platform of this type that can also offer a personalized experience to players.

For more information about GemScope, please go to http://www.winone.com/page.php?page_id=76 or contact rufus.miles@winone.com

ENDS

For further information please contact:

Melissa Ross

Lyceum Media

melissa@lyceummedia.com

+44 (0) 207 953 4026

About WinOne

WinOne is a leading provider of mobile money gaming solutions and services. Headquartered in Helsinki, Finland, it is a wholly-owned subsidiary of EGET, the Finnish digital gaming service and solution supplier, and builds on EGET's seven years of operational experience to leverage the skills of EGET's 110 employees.

WinOne offers its Mobile EnterGainment® platform for the delivery, management and marketing of mobile money games, as well as an extensive game portfolio. WinOne usually supplies its games as a managed service.

 
 
 
 
 
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