|WinOne, a Finnish supplier of cash games for mobile internet, announced the release of the first personalised scratch card available on mobile phones.|
The java-based scratch card, featuring a horoscope theme, comes in twelve different forms, each corresponding to an astrological sign and the sign’s precious stone.
Instead of using a 5-pence piece to uncover their winnings, GemScope players will use phone keys to “scratch” their star sign and win vast range of cash and other prizes.
The game boasts a unique special feature, which allows players to continuously be put through to a second stage providing a personalised horoscope, giving them a fresh experience each time they play - win or lose. Further personalised stages are also available, without buying a new ticket.
“With this type of game mobile players feel they are getting much more value,” commented Rufus Miles, WinOne VP of Business Development. “Of course they have the chance to win a big prize – but even if they lose, they still get personalised content. We think this is unique in the mobile money gaming market today.”