|Flybe, the UK budget airline has joined Ryanair in offering its customers a new online gambling service.|
The move follows last year's deal between rival airline Ryanair and UK bingo website Jackpotjoy.com, which saw the pair launch a Ryanair branded online gaming site.
The service, which is in partnership with Finnish gaming operator PAF Group and launches this week, will allow visitors to the Flybe website to play games online such as roulette and poker. As part of the deal, PAF will provide the gaming license and access to the online games. The firm will also handle the day-to-day running of the venture.
“It is an example of Flybe's continued efforts to build and improve our customer offering, through innovative partnerships with third parties” said Simon Lilley, director of Marketing at Flybe. 'We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and expect other airlines to follow suit with similar deals.'
The launch is part of a strategy to develop a number of new products and services under the Flybe brand. Last month, the airline launched Flybe Cruise, which offered its customers the opportunity to join cruise ships, like the QE2 and the Oriana. It has also recently launched a flower delivery market.