|360 Holding, the Swedish owner of online gaming websites heypoker.com, finansbet.com and 360bet.com, has announced its departure from the B2B poker network.|
360 Online will now join Bwin's Ongame network in a move that is designed to expand its product range by offering gaming via mobile phones and also to improve profit margins as their in-house payment solution is integrated to the new service.
The B2B network has seen a recent drop in its active player numbers, and also offers their highest raking customers up to 60 percent rake cash-back, making it challenging for some operators to maintain profitability.
In contrast the Ongame network has four times the player liquidity of B2B at peak times.
The new services are set to be available to customers during March and April 2007.