Leisure Links up with Betfred
By staff
Leisure Link, a division of Inspired Gaming Group plc (INGG), the leading worldwide player in the Open Server-Based Gaming (Open SBG™) market, has announced it has won an exclusive supply contract to provide fixed odd betting terminals (FOBTs) to Betfred, the world’s biggest independent bookmaker.

From 1st June 2007, Leisure Link and Betfred will together replace over 2000 FOBTs in over 650 shops across the country, with INGG’s latest server-based ‘Rainmaker’ FOBT terminals. The new deal will also include the introduction of Open SBG™ AWP terminals from the September 1.

The new terminals will be operating in accordance with the new B3 Category jackpot machines, which have a revised stake and prize of £1 and £500 respectively.

John Haddock, Managing Director of Betfred, commented: “Leisure Link’s performance made it an easy decision to award them the business. Betfred is the biggest independent bookmaker in the world and moving forward it makes perfect sense to partner with the number one server-based terminal supplier.”

Jim O’Halleran, CEO UK & Ireland, Inspired Gaming Group plc, added: “Our FOBT offering has gone from strength to strength and this contract is further validation for our proposition. With the new regulations coming into effect on the 1st September, we are delighted that Betfred has also chosen our latest server-based product.”

Luke Alvarez, co-CEO Inspired Gaming Group plc, summed up, “A contract of this size demonstrates Betfred’s endorsement of our server-based gaming platform and confirms Inspired Gaming Group as the premier FOBT operator in the UK.”

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