|BodogFight, the martial arts show launched by poker giant Bodog, has joined forces with Warner Bros Pictures in a unique promotional campaign for the highly anticipated action adventure movie '300'.|
The promotion will bring screenings of the film to 30-40 college campuses across the US. Also, Bodog Girls will be at the screenings to hand deliver promo cards for a www.bodogfight.com/300/ online contest, where site visitors can enter to win a prize package that includes fight training with the trainer from '300', airfare and accommodation, BodogFight gear and $5,000 cash.
In addition, two radio stations, both located in major markets, will each give away a $5,000 prize package that includes an exclusive MMA training session, airfare and accommodation, a rental car, and BodogFight gear. Men's Health magazine will run a similar contest promotion.
BodogFight and Bodog Entertainment Founder Calvin Ayre said, 'We are thrilled to do this promotion for '300'. Our fighters are some of the most exciting in all of mixed martial arts, and our BodogFight production values are extremely high, so helping to promote this impeccably produced film with its thrilling fight scenes is a perfect fit.'
Based on the epic graphic novel by Frank Miller ('Sin City') and Lynn Varley, '300' is a ferocious retelling of the ancient Battle of Thermopylae, in which King Leonidas (Gerard Butler) and 300 Spartans fought to the death against Xerxes and his massive Persian Army. The film uses state-of-the-art graphics in what looks set to be one of the most talked about films of the year.