|Gambling industry watchdogs have unveiled a set of rules designed to avert a surge in problem gambling when advertising restrictions on bookmakers and casinos are lifted later this year.|
Casinos, betting shops and online gaming sites will be able to advertise on television and radio from September for the first time under the 2005 Gambling Act, which also made way for the UK's first ‘Super-casino’ in Manchester.
The self-regulatory body that outlines the advertising codes has assured the public that the strict new rules will endeavour to keep the adverts socially responsible. Overseen by the Advertising Standards Authority, the rules will dictate that the adverts may not “portray, condone or encourage behaviour that could lead to financial, emotional or social harm.”
Roger Wisbey, secretary of the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice, said the changes marked a significant landmark in advertising policy.
'Although advertisers will enjoy more freedom to advertise their services across media, the public can be confident they will do so within a stringent framework that requires all ads to be prepared in a socially responsible manner,' he added.
Scheduling limitations will ban radio and TV adverts for gambling during and around programmes aimed at those who are under 18 years of age, and no-one who appears to be under 25 may be shown gambling.