By Paul
Boston – March 27, 2002 – Boston Media announced today its featured speakers scheduled to present at iGamingWord 2002. Bill Hornbuckle, President and COO of MGM MIRAGE Online and Marc Falcone, Managing Director at Bear Stearns will individually address iGamingWorld attendees about the future impact of marketing to the online gaming industry.

MGM MIRAGE is an entertainment, hotel and gaming company headquartered in Las Vegas and last September was the first U.S. casino company granted an Internet gaming license for the Isle of Mann, an autonomous British crown dependency.

“MGM MIRAGE is a premier brand in the gaming industry,” said Hornbuckle. “I am looking forward to our future online success and the opportunity to speak at iGamingWorld.”

Marc Falcone, New York-based Managing Director of the Bear Stearns' Gaming and Leisure Equity Research teams, will discuss the results of his firm's ongoing industry studies, which have been conducted over the course of the past several years. In addition, he will elaborate on what the outcome of his industry findings mean to the future marketing strategies of online gaming ventures.

'iGamingWorld will be an ideal venue for Bear Stearns to really articulate what we believe are the key growth drivers of this industry over the next several years,” Mr. Falcone said. 'Understanding the outlook of the e-gaming industry is a key factor in the timely execution of strategic marketing initiatives,' he added.

“The iGamingWorld conference program will detail the best marketing strategies and techniques for the online gaming industry. These topics will include the latest marketing strategies to drive players to online gaming ventures and keep them going back for more,” said Jessica Benoit, Conference Manager for iGamingWorld.

For more information about iGamingWorld or to register for the conference please visit www.igamingworld.com/register


About Boston Media

Boston Media is an operating company with divisions focused on interactive marketing, media and technology. Boston Media’s divisions provide services to companies looking to maximize their e-business presence in the online space by offering an integrated approach to online advertising, site traffic driving and customer acquisition.


Charna Mazer

Boston Media Corporation

Public Relations Specialist

(617) 443-4310 x202

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