Prime Online Casino Goes Live
By Marianne Lambert
Following the success of its online poker site, Prime Gaming has launched a brand new online casino. The company, also known for ScratchCards, is using Microgaming software to ensure that the variety and quality of the games are top of the range.

To help with the launch it has overhauled its organisation and brought the marketing division (TCADS) closer to the core of Prime Gaming activities. Marketing, development, advertising and an advanced affiliates programme are all acting together providing the new online casino with the best start possible.

The business model for affiliates is extremely well thought-out and the attractive benefits are expected to draw many affiliates. TCADS had considerable success with its online backgammon programme, and many of those associates are expected to come on board for the new online casino.

In a statement, Chris Panaytiou COO of Prime Gaming said, ‘We are using the Microgaming software in our casino and nobody has better graphics, more games, a better reputation, or better conversion and player value than Microgaming. This is industry fact and not opinion.’

Prime Casio offers live 24/7 casino entertainment in black jack, craps, roulette, slots and up to 200 other games on what it also calls the most robust software platform for online gaming in the world.

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