|Internet advertising, hit hard by the dot-com bust, has been given a timely boost by the increased marketing activity of online gambling ventures, according to new research from Advertising research firm LemonAd.|
As anyone who has used the Net in the past year will tell you, there’s no escaping pop-ups and banner ads for online casinos and sports books. This is borne out by new research from LemonAd, which indicates that in the last 12 months, the number of online campaigns for the gambling sector has more than doubled.
The total number of advertisers in LemonAd's gambling category has increased by 101% over the past year, with the number of campaigns and the number of ads served monthly growing 107% and 64% respectively.
Fortune City is currently the most popular destination for gambling advertising. It carried five times the number of campaigns (up from 11 to 55), from five times the number of advertisers (up from 10 to 54) since February last year.
The total number of campaigns running on gambling sites increased by 109% over the past year, and the number of advertisers using gambling sites to market their products or services has grown by 151% over the same period.
This notable growth for advertising in the UK’s online gambling sector can be largely attributed to the abolition of betting tax in October last year, which ushered in a new era of competition for online casinos and bookmakers.
A year ago, sports sites were the biggest recipients of online gambling ad expenditure, but over the past year, the gambling industry has become mainstream, with sites such as 192.com and MSN carrying a bulk of gambling campaigns.