Yahoo!’s Online Poker Plans Take Shape
By Marianne Lambert
Another new partnership between Yahoo! and St Minver will see Yahoo! Poker offered on a no-download platform, with flash-only browser based design. Already running Yahoo!’s popular and reliable bingo website, this partnership will see St Minver further establishing itself as Europe’s largest online games network operator.

Boss Media AB will provide the software for Yahoo! Poker, whilst Endemol Gaming will supply exclusive video tutorials and interactive guides.

“We are delighted to welcome Yahoo! UK into Boss Media AB and St Minver’s partner-based International Poker Network,” said Jim Ryan, CEO, St Minver Ltd. “We have created a simple, safe and entertaining online poker offering that will be engaging for Yahoo! customers. Poker continues to be one of the most popular online card games and the introduction of Yahoo! UK in to the sector is definitely going to broaden its appeal.”

Yahoo! has chosen its partners carefully, and the online poker site’s emphasis will be on clarity for the customer through user friendly formats. The demand is certainly there for online poker in the UK, so competition is generating fantastic quality of service and design.

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