UK Lotto unveils Internet strategy
By Paul
The UK’s National Lottery has launched its new Web site as the initial stage of its £45 million interactive strategy. The web site is currently just a “shop window” for the recently-rebranded lottery, but over the next few months the site will feature interactive lottery games, and the ability to buy tickets online.

Camelot, the company that runs the National Lottery, say that online scratch cards will be available online by the end of the year, while the full Lotto game – the one with the biggest jackpot – will go live online next year.

Camelot is working with Internet firm Experian to prevent minors (under 16s) from playing.

The move online is part of the radical relaunch of the National Lottery announced in April this year. Earlier this year, Camelot enlisted the services of Internet service provider Freeserve to develop and run the system for buying lottery tickets online. Camelot also promised to invest £1 billion in new technology, allowing people to play via the internet, mobile phones and interactive television by this year.

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