|Leading online gaming provider bwin has announced plans to enter into a partnership with Cellectivity - the UK based mobile gaming and betting content provider. Through the agreement, Cellectivity is to distribute a mobile version of PokerRoom.com: the first live multi-player mobile poker application of its kind, allowing mobile users to pit their poker skills against real online players.|
Cellectivity’s content agreement with T-Mobile, one of the UK’s largest mobile operators is set to position bwin at the forefront of arguably the fastest-growing mobile gaming market.
The deal will offer mobile players a guaranteed ready access to poker tables at anytime, in any place, and also features a play-for-fun version that gives players an opportunity to pit their skills against real online players.
The application will be distributed on UK portals managed by Cellectivity.
This partnership between bwin and Cellectivity, whose market leadership has helped drive the expansion in next-generation mobile gaming, is expected to give a boost to the global poker boom.
“There is a significant and proven market for online poker,” explains Marcel Puyk, CEO of Cellectivity. “By working with bwin, we will be able to provide mobile users with access to real online poker tables for the very first time. This is an incredibly exciting development in mobile gaming.”