|Enterpulse, a firm that services online businesses, has completed a survey of 301 “heavy” website visitors, those who use the Internet both at work and at home, and has found that businesses who feature poorly accessible websites are turning away potential customers permanently after only one visit. |
Enterpulse CEO Michael Reene said that “Sixty-six percent of respondents said they rarely or never return to a Web site where they have a bad experience.” Reene calls this the “Internet death penalty,” according to an article in Newsbytes.com .
What potential customers want from sites, including I-gambling sites, is ease of use, modern features, and navigation that is simple.
To remedy the repulsion (or death penalty) factor, Reene suggested to Newsbytes that site operators had to consider it “... important to meet customers' expectations for their Internet experience. The Web is one way people meet you, so take it very seriously. Second, companies should understand their Web presence faces customers, and therefore sales and marketing should be in charge of the Web site, not IT or human resources ... Finally, companies should understand and embrace the minimum of expectations. Besides easy navigation and use, people want and expect a site to load quickly, to be visually appealing, and to have customization and personalization....”
The web world will see what happens from this advice.