IGA in 3D Advertising Deal with PKR
By staff
Online poker room PKR.com has announced an exclusive agreement that will see it place in-game adverts from IGA Worldwide across its play money tables.

PKR.com features real-time 3-D graphics and announced that these ads will reach up to 60,000 players each day from its customer base of over 600,000. As part of the agreement, key space within the virtual poker rooms will be converted into high visibility wall posters and logos that will appear on poker tables.

In addition, IGA Worldwide will provide 15 and 30-second video ad breaks between games in PKR’s free-to-play mode in a way that will see no players over-exposed to the same message.

“Advertising on PKR.com will target the crucial 18 to 35-year-old male demographic providing a great opportunity to market everything from the latest gadgets to men’s grooming products,” said Simon Prodger, Marketing Director at PKR.

“Online poker has seen exponential growth in the past year and we’ve been focused on creating as realistic an environment as possible. Advertising will enhance the player’s experience by further replicating real-world poker.”

“This partnership sees the launch of another exciting and valuable vertical in our already leading in-game advertising network by including one of this year’s hottest gaming titles,” said Justin Townsend, CEO of IGA.

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