Bluff Europe Launches UK SMS Subscriptions
By staff
Bluff Europe has announced that it has become the first magazine in the world to offer subscriptions via SMS. By texting the word ‘bluff’ to short code 60155, poker enthusiasts in the UK can subscribe to the magazine and pay £3 a month via their mobile phone bill through any UK mobile provider.

Once the subscriber sends the SMS to Bluff Europe, they will receive a confirmation SMS followed by a phone call from a subscriptions representative who will then take the subscriber’s mailing address information.

The subscriber will then get a copy of Bluff Europe sent directly to their home each month after which point their phone bill will be charged £3.

“This is an innovate use of a common technology and it works because it greatly simplifies an age-old, yet very tedious process, subscribing to a magazine,” said Michael Caselli, Editor-In-Chief of Bluff Europe.

“Forget filling out subscription cards and mailing them in and forget about having to pull out your credit card and put your details in over the Internet. This makes getting Bluff Europe incredibly easy.”

The service went live on June 1st, in conjunction with Bluff Europe’s newsstand launch in the UK and Caselli stated that he expects others to follow.

“I expect that by the end of the year we will see copy-cat publishers offering this service too. I’m still excited that we invented it and I know it’s going to catch on like wildfire.”

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