|Online gambling giant, PartyGaming has sealed an agreement with online advertising network Traffic Marketplace for the rights to sell on advertising and sponsorship prospects on the US versions of PartyPoker.com and PartyPoker.net.|
PartyGaming is hoping the move will heighten its profile in the US market and boost revenues, although the company is only accepting non-money play as a result of the Unlawful Internet Gambling Enforcement Act (UIGEA).
Calvin Lui, president of Traffic Master said: ‘PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic; young, affluent, entertainment-seeking consumers, in a uniquely captive user experience. The addition of PartyPoker.com and PartyPoker.net furthers our network’s reach and enhances our rich audience profiles.’
According to figures from comScore Media Metrix, Traffic Marketplace attracted 108 million unique users, which is equivalent to 61 percent of US online consumers in April 2007.