PLAYUP - The New Face of Gaming
By staff
PLAYUP Interactive Gaming Entertainment is a new generation interactive gaming business that is defining new ground across media, gaming, leisure and entertainment markets.

Interactive technologies, regulatory change and shifting consumer preferences continue to fundamentally alter the competitive landscape across these markets and PLAYUP is at the forefront of these changes. The first business of its kind to deliver sports broadcast, gaming, entertainment and mobile interactivity on a mass scale, there’s nothing like the PLAYUP concept and product suite anywhere the world.

6 Up is the first game in the product suite to go live and is launched by Australian cricket legend Shane Warne, who as well as being a brand ambassador is part of the PLAYUP business. Warne commenting on the product, “6 Up is what every cricket fan across the world has been waiting for – the chance to prove your knowledge of the game, get one over on your mates and try to win big bucks in the process.”

One Day Cricket and Twenty20 games will be transformed into big money events with the likelihood of 6 Up creating the worlds first cricket text millionaire.

6up is also scheduled to launch in Europe, South Africa, Australia, India and across Asia in 2007.


Founded, funded and commercialised by Australians George Tomeski and Luke Bunbury, PLAYUP Interactive Gaming successfully raised its first round in private equity funding in March 2007.

Backed by outstanding private investors, strong commercial partnerships across jurisdictions, PLAYUP aims to make a defining entry into the gaming, media and entertainment markets.

For more information please contact Bell Pottinger Sport & Sponsorship:

Marc Harris

020 7861 2442

Charlie Allen

020 7861 2419

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