|Betfair.com has announced that it has been chosen as the “Presenting Sponsor” of the World Series of Poker (WSOP) Europe until 2011, and has signed a letter of intent on the deal with WSOP’s parent company, Harrah's Entertainment.|
The first WSOP Europe will take place in London from September 6 to September 16, the first time the event has taken place outside of Las Vegas, and will be staged by three casinos managed by London Clubs International – Fifty, in St James’s; The Casino at the Empire, Leicester Square; and The Sportsman, on Marble Arch.
“This is an historic deal for us,” said David Yu, Chief Executive Officer of Betfair. “To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour. Betfair is renowned for its ground-breaking moves in the world of fixed-odds sports betting. This deal puts Betfair alongside the most important brand in offline poker, and bonds us with Harrah’s Entertainment, the largest casino operator in the world.”