|Leading online games arena SkillGround.com has announced an exclusive partnership to provide head-to-head video games for Sportingbet, the online sports and betting site.|
SkillGround.com is a wholly owned subsidiary of Ireland’s GMI Technology Ltd and the deal will see it offer its games to Sportingbet’s over 20 million registered customers.
Players will soon be able to compete for fun or cash prizes in a secure and fair environment with games including WarPath, Close Quarters Conflict, LA Street Racing, Kung Fu: Deadly Arts and the soon to be released Ultimate Tour Golf as well as SkillGround’s first third-party licensed game, ToCA Race Driver 3, from game publisher Codemasters.
'We are delighted to be working with Sportingbet, which is recognized in the industry as one of the most powerful sites in e-gaming,” said Michael Haines, Managing Director of SkillGround.
“This partnership introduces SkillGround to a new and very large installed base and confirms that the online gaming community is interested in playing skill-based games for cash. This agreement validates our position as a market leader in this exciting new segment of the industry.”
Sportingbet.com is owned by IOE (Sports) and said that this deal was in response to the increasing demands of gaming audiences for entertaining gaming products incorporating the best of video gameplay with the excitement of being able to win cash prizes.
“Our partnership with SkillGround was a natural fit for our customers and our business,” said Paul Roberts, Director of Products for Sportingbet.
“We are always excited to offer original and innovative gaming concepts that appeal to existing customers and help attract new ones. SkillGround’s unique gaming platform will take Sportingbet one step closer to our goal of becoming the mass market customer champion of online retail gaming.”