|The new UK Prime Minister Gordon Brown is reportedly about to dismiss plans to allow gaming companies to advertise on television and radio, according to reports from the UK's Times newspaper.|
According to the report, the u-turn in policy was indicated by new culture secretary James Purnell in response to pressure from Church leaders and opposition groups warning that gambling advertising would lead to a rise in problem gambling. Purnell explained that there would be a 'thorough review of all the evidence'.
“I will be going through methodically to see if the concerns are legitimate,” said the man who the Times newspaper claims has the authority of the Prime Minister to ditch the plans.
The news swiftly follows Brown’s decision to reassess the supercasino situation in the UK, a move that Purnell was also quick to defend. “I think you have to have an effective regulatory structure and I wanted to look at the concerns that people had expressed and go through the act methodically to make sure that we had good answers to those worries.”