|Leading gaming company Play Up has announced that it has chosen Vallance Carruthers Coleman Priest (VCCP) to co-ordinate and implement the launch campaign for 6up.com, its mobile gaming service.|
6up will allow players to wager a £2 bet on a unique cricket pools program via a simple text message. In order to win players must accurately predict the result of each of the six balls in an over including the runs scored and wickets taken. VCCP Digital has been enlisted to up the profile of the brand and to increase traffic to the 6up website.
Buster Dover, Managing Director of VCCP Digital, said: “6up is a new and totally original game and with the popularity of cricket in the UK already high the demand for interactive games of this ilk is growing.
“6up is easy to understand and quick to play and has a thousand better odds that the lottery. It is also readily available as it is played on mobile phones. It has all the ingredients of a successful game and we are looking forward to launching it.”