New Online Betting Site Keeps Things Real
By Miriam H
Celebrity gossip site Popbitch and cultural betting site Chickendinner have come together to launch new reality TV orientated betting site, Popbet.

The new site will begin by hosting bets on the current series of 'Big Brother', but will eventually grow to accept wagers on popular television programmes such as the X-Factor, I'm A Celebrity… Get Me Out Of here, and Strictly Come Dancing.

Sponsored by leading online sportsbook Betfair, the site will be given input from editors of Popbet who will tap into rumours on the Popbitch message boards to assess the type of contestants and set their odds, as well as utilizing statistics from prior contestants and examining voting patterns.

Andy Clerkson, Managing Director of, said: 'To help good people win money, we are applying the science of 'punterology' to the world of reality television -- our unique analysis of betting patterns that enables punters to bet with the head, not just the heart.'

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