|A new report published by leading market research company, Research and Markets, has identified Italy as the European country most primed to accommodate the emerging online gambling market.|
Entitled “The Italian Gambling Market - A Forerunner in the Liberalisation of European Gambling Markets” the report follows the opening up of the Italian market, following the
European Court of Justice’s ruling in the Placanica case.
Since the ruling Italy has granted 14,000 new betting licenses (for sports and horse race betting shops/terminals) from the beginning of 2007 to leading international gambling operators including Ladbrokes, Intralot, William Hill, Betfair, and Gala/Eurobet.
The study also predicts that overall Italy’s gambling market is set to generate a turnover of €61 billion by 2010, signifying a staggering 64 percent increase, with interactive gambling expected hit €3.7 billion by 2010, soaring by 240 percent over current levels.